Ignited: Entrepreneurs head to state

When he’s not working as a neurosurgeon with Mayo Clinic in Rochester, Dr. Brandon McCutcheon has kept busy developing Zerda, an app that helps businesses connect with consumers for mutually beneficial communication.

Appointment-based businesses such as salons and dental offices can use the app to advertise schedule openings to clients while restaurants and retailers can advertise special deals and sales. With launch help from Red Wing Ignite, Zerda’s starting clients include Shear Perfection Salon and Mandy’s Cafe.

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