Putting the 'her' in Heritage: Red Wing Shoe Co. to unveil women's line

The company history is familiar to all who have called Red Wing home — a history that has provided well-being and employment to countless residents, a history that provides sure-footed foundation to workers worldwide. Pair after pair, these storied boots have weaved into the lives of many, becoming inescapable in their city of origin.

Later this month, the pages will turn to reveal a new chapter in Red Wing Shoe’s history, as the company launches a much-anticipated women’s footwear line.

Allison Gettings, a fourth-generation shoemaker of the Sweasy family, has been a driving force in the women’s line development as the director of product creation for the Red Wing Heritage brand. Gettings was working on her own women’s footwear collection, Alli Marie, in 2014 when an idea with the family company came to mind, she said.

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