Apple Rediscovers Its Core

12 Aug 2021


The sixth annual State of Manufacturing Report released by Fictiv in late April found that 95% of industry leaders see digital transformation as essential to their company’s success, and 62% see re-shoring as one part of future-proofing their manufacturing.

Apple on that same day in late April backed up those findings.

The company pledged to add 20,000 jobs while contributing more than $430 billion to the U.S. economy over the next five years. The new five-year investment goal is 20% higher than the $350 billion goal set in 2018, which the company has outpaced. The 20,000 new jobs are in addition to the 20,000 jobs the company promised to add in 2018, which it is on pace to accomplish by 2023. And the plan includes Apple’s $5 billion Advanced Manufacturing Fund, which since its launch in 2017 already has done plenty to advance U.S. innovation.

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