From the Expert: How to Approch a Business Name Change
December 6, 2022
Minneapolis marketing agency d.trio recently changed its name to cat&tonic to reflect the company’s evolution. Megan Devine, one of the trio of founders who formed the agency in 2000, took sole ownership in 2019 and thought the name change would help lead the agency into the future. Having just been through the renaming process, she offers advice to other companies and brands before making a big change.