Mall of America Starts New Membership Program

Mall of America has launched a new membership program to lure more shoppers amid a continually shifting landscape for the retail industry.

The mall announced this week that its guests can now sign up for “MOA Insiders” for free on the mall’s app. Once they’ve signed up, members can earn one point for every dollar spent, which can be redeemed for various rewards inside the app, such as attraction passes, birthday rewards, and offers at participating stores. Upgrading to a $35 annual membership will give guests five points for every dollar spent while allowing them to progress through tiers to gain additional benefits.

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