Meet Minneapolis Unveils 10-Year Master Plan
February 26, 2025
Can Minneapolis become the epicenter of women’s sports? That’s one of six ambitious goals that tourism nonprofit Meet Minneapolis hopes to achieve over the next decade.
At its annual meeting at the Minneapolis Convention Center on Wednesday, Meet Minneapolis unveiled a broad 10-year master plan for the city. Titled “Destination Minneapolis: Charting the Future of Minneapolis Tourism,” the plan came with five strategic goals and six “big ideas” intended to “uniquely position Minneapolis as a premier destination.”
“Tourism is not just about attracting visitors, it’s an economic lifeline,” said Meet Minneapolis CEO Melvin Tennant at the event on Wednesday. “It fuels our businesses, supports our services, and creates job opportunities which allows Minneapolis to thrive.”