Lessons from Macmillan's CEO on Leading Through Change Without Losing Your Why
August 29, 2025
As someone who regularly speaks with CEOs about their industries, paths and philosophies, my conversation with Jon Yaged, CEO of Macmillan, stood out. It wasn't just about books or publishing — it was about values, culture and the role of business leaders in a time of social friction.
What surprised me wasn't Jon's passion for literature — that was expected — but how candidly he spoke about the challenges Macmillan faces in a world where books are being banned.
Book banning may sound like a relic, but as Jon explained, it's a growing issue. Schools and libraries across the country are under pressure to remove books that address race, gender and identity. For Macmillan, one of the "Big Five" U.S. publishers, this isn't just a sales issue — it's cultural and political. Jon made it clear: their role isn't to publish what's comfortable, but what's important. And that comes with risk, especially when distributors, schools or local governments push back.