Growth Exploding in Products But Health Care Providers Face Headwinds, Particularly in Rural America

The U.S. health care sector is in a state of flux, with major opportunities for new facilities and more jobs in pharmaceuticals, diagnostics, and medical devices at the same time health care providers are facing a workforce shortage across many skilled and professional occupations and more financial headwinds due to planned changes in Federal reimbursements for medical care.

Larry Gigerich, Executive Managing Director of Ginovus, a site selection consulting firm in the Indianapolis area, observes, “There is significant momentum in the pharmaceutical and medical device sector due to several factors, new product launches, faster research cycles enabled by information technology and AI, and the need to serve an older, more active population. Tariffs on imports are also having an impact.” The United States, with its immense market size, continues to attract international companies. According to Gigerich, “European health care firms are looking at the U.S. to mitigate the effects of tariffs and to access a larger market.”

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