5 Things to Know and Do Before Writing Your Business Plan
January 13, 2023
1. Your business plan is a marketing document
The first thing you must understand before writing your business plan is that your plan is a marketing document. It is not a 50-page dossier explaining everything there is to know about your business. Rather, the document's purpose is to convince others, such as investors, lenders, partners, employees, etc. to invest their time, money and/or resources in your company.